“What we see depends mainly on what we look
for.” — John Lubbock

Don’t start projects or activities before understanding what is
expected. This may seem obvious but far more often than you might think, people
rush into things before clearly understanding the expected outcome. Usually,
unsatisfactory outcomes aren’t because of sub-standard work. People do what
they do reasonably well. The problem is that they didn’t do exactly what needed
done to get the right outcome. The issue isn’t with doing things right. It is
with doing the right things.